Collaborative Promotional Design with Rose Hill Youth Group
The Polar Parade is an event for the Oxford Christmas Lights Festival 2022. I had designed the advertisement materials for the previous year, and was very happy to be asked back.
The brief included designing an A3 poster, A5 flyer and social media graphics in collaboration with two groups from the Rose Hill Junior Youth Club. It was a challenge to develop an outcome to please two different groups of young people, but it was a rewarding experience.
I mocked up three poster ideas based on the youth groups feedback, each with a different illustration and small differences between the framing devices for the copy.